Download the B2B Market Insights Report 2026

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Customer expectations in the B2B sector are rising fast – buyers now demand more speed, transparency and reliability across the entire delivery experience.

Find out in this report:

– Why customer expections are increasing across all delivery touchpoints

– How AI, automation and smart fulfilment are transforming logistics

– The growing cybersecurity risks facing B2B businesses

– How courier performance now impacts brand trust and loyalty

– Why New Zealand Couriers is strongly positioned to support B2B growth

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Insights that matter to B2B businesses

B2B Market Essentials

At New Zealand Couriers, we see the B2B landscape evolving fast. Customers expect quicker delivery, clearer updates and smoother experiences than ever before. This year’s report explores what is shaping customer behaviour and how businesses are adapting in a changing market.

This year’s report provides practical insights into the current B2B landscape, helping businesses strengthen customer relationships and build more resilient logistics for the future.

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Get an edge in today’s business environment

Our report highlights the key economic pressures and industry shifts influencing how Kiwi businesses operate. From rising costs to the growing role of AI and automation, these insights reveal how organisations are adapting in a fast-changing market.

In this report, you'll learn about:

  • The top concerns shaping business decisions
  • Sector trends in Automotive and Healthcare
  • How AI and automation are influencing logistics
  • What’s driving demand for better visibility and control

and more!

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How we did it

We didn’t just rely on our own expertise.

We worked with international data and insights giant, Kantar. 

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What we learned

  1. Customer expectations in the B2B sector have lifted sharply. Businesses now look for faster delivery, clearer visibility and service levels that feel closer to B2C, and 87% say courier performance directly influences customer satisfaction.
  2. Transparency now sits at the heart of the delivery experience. 82% of B2B businesses consider full tracking visibility essential, with sectors like Automotive and Healthcare depending heavily on accuracy, compliance and real-time monitoring.
  3. Technology is becoming a priority. 45% of organisations plan to invest in AI and automation within the next two years, aiming for smarter fulfilment, better insights and more efficient operations.
  4. Economic pressure continues to shape decision making. Rising costs, labour shortages, global uncertainty and cybersecurity risks are pushing businesses to rethink how they plan, invest and manage their supply chains.
  5. Reliability has overtaken price as the main driver for switching couriers. Businesses name reliability as the number one reason for changing providers, reinforcing the need for consistent delivery and strong tracking performance.
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